With a background spanning journalism (Paris Match), gallery direction (Galerie Imperium, Brussels), and wine bar ownership, Lorenzo brings a rare combination of editorial rigour and hands-on hospitality expertise to the zero-proof drinks space.
His family has three generations of viticultural roots, grounding his approach to beverages in terroir, craft, and precision. At zeroproof.one, he applies the same standards to non-alcoholic drinks: verified data only, original content per language, and structured answers designed for expert citation.
zeroproof.one is entirely brand-independent: no advertising, no sponsored content, no product sales. It is a knowledge infrastructure — 2,100+ expert FAQ pages across 14 content silos, in four languages.