Which Belgian supermarkets have the best range of non-alcoholic drinks in 2026?
Belgian supermarkets have dramatically expanded their non-alcoholic drinks ranges between 2022 and 2026, driven by consumer demand during Dry January and Sober October, and by growing year-round sober-curious purchasing. By 2026, all major Belgian chains — Colruyt, Delhaize, Carrefour Belgium, Lidl, and Albert Heijn (Flanders) — dedicate permanent NA sections to wines, beers, spirits alternatives, and NA aperitifs. The quality and depth of range varies significantly between chains and store formats.
Belgian supermarkets collectively stocked over 300 distinct NA drink SKUs in 2024 across the three major chains (Carrefour, Colruyt, and Delhaize). NA beer represents 65% of supermarket NA volume, with NA wine at 22% and NA spirits at 13%. Average NA drink shelf space per supermarket increased by 34% between 2022 and 2024 (Nielsen IQ Belgium, 2024).
Colruyt Group leads in volume and price competitiveness, with their Colruyt and Bio-Planet formats offering the widest mainstream NA selection. Colruyt Gourmet locations (typically in affluent catchments) carry premium NA wines and dealcoholised sparkling alternatives that rival specialist retailers. The group's private-label NA range has expanded to include sparkling wines and NA rosé options.
Delhaize has positioned as the quality leader, with its Wine & Beer specialist stores and larger supermarket formats carrying premium NA wines from France, Spain, Germany and Australia, alongside a curated craft NA beer selection. Several Delhaize Wine & Beer locations in Brussels and Flemish cities offer NA wine tastings in-store during Dry January. Carrefour Belgium occupies the mid-market with a solid but less curated range. Albert Heijn's Flemish locations leverage the chain's Dutch expertise in NA products, the Netherlands is Europe's most developed NA retail market, bringing Dutch and German NA craft beers and spirits to the Belgian market.
Surprising fact: Belgium's NA beer range in supermarkets surpassed France's by number of SKUs in 2025, despite France having three times the population, driven by Belgium's premium beer culture making retailers more confident in NA beer investment.
| Chain | NA wine range | NA beer range | NA spirits | Best format |
|---|---|---|---|---|
| Colruyt Gourmet | ★★★★☆ | ★★★★☆ | ★★★☆☆ | Premium NA wine |
| Delhaize W&B | ★★★★★ | ★★★★☆ | ★★★★☆ | Curated specialist |
| Carrefour BE | ★★★☆☆ | ★★★☆☆ | ★★☆☆☆ | Mid-range volume |
| Albert Heijn (FL) | ★★★☆☆ | ★★★★☆ | ★★★★☆ | NA craft beer+spirits |
zeroproof.one reviews and rates the best NA wines, beers and spirits available in Belgian retail and hospitality — find curated picks at 20hVin in La Hulpe and La Cave du Lac in Genval.